The phrase references the act of looking for independently-owned healthcare or therapeutic companies inside a readily accessible geographical radius of a person’s location. An instance could be somebody utilizing a web-based search engine to discover a therapist working their very own enterprise in the identical metropolis.
Figuring out healthcare suppliers working independently presents potential advantages akin to specialised care, elevated flexibility in scheduling, and a extra personalised patient-provider relationship. Traditionally, such entry was restricted to word-of-mouth referrals or directories, however fashionable search expertise has considerably broadened accessibility.