The phrase describes the seek for complimentary, regionally distributed publications. These periodicals usually include group information, ads, and occasion listings, and are accessible with out direct fee to the buyer. Examples embrace local people newsletters, weekly promoting circulars, and a few day by day or weekly publications distributed in high-traffic areas.
Such assets provide a number of benefits. They supply accessible native data to residents, assist native companies via promoting income, and contribute to group engagement by publicizing occasions and native initiatives. Traditionally, these publications served as main sources of native information and promoting, particularly earlier than the widespread adoption of the web. Their continued relevance stems from their focused distribution and accessibility to audiences who could not usually eat digital media.